Shopify Launches Semantic Search

As part of their bi-annual product launch, Shopify has unveiled the official release of their innovative AI-powered storefront search features. Debuting in the Shopify Editions Winter '24 release, Semantic Search introduces a new era in storefront search functionality by harnessing the capabilities of artificial intelligence. This advanced system transcends conventional keyword matching, delving into the underlying intent behind each customer query. By embracing Semantic Search, users can employ natural language and expressions, resulting in more nuanced and relevant search outcomes.

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What is semantic search?

So, what exactly is Semantic Search? In essence, it embodies the concept of "search with meaning." Diverging from traditional "lexical search" methods, which rely on literal keyword matches, Semantic Search aims to comprehend the holistic meaning of a query. By grasping user intent and contextual nuances, this approach significantly enhances search accuracy, delivering tailored and precise results.

The adoption of Semantic Search not only enhances the efficiency of your storefront experience but also elevates the quality of search outcomes, ultimately boosting your conversion rate.

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Who is Shopify's Semantic search suitable for?

While it's only currently available for Shopify Plus stores, Semantic Search isn't automatically the best choice for all Shopify Plus users. Businesses with a very small product catalog will barely notice the impact and benefits of this functionality. On the other hand, businesses with very large product catalogues—like apparel, jewellery, hardware stores and the like, are a perfect fit. Another aspect to consider is how rich your product descriptions are. The more context you can provide the AI-powered brains of Shopify's Semantic Search, the better the functionality will be.

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How can I use Shopify's Semantic search?

Exclusively available to Shopify Plus merchants, Semantic Search can be activated through the Shopify Search & Discovery app. Eligible merchants with less than 200,000 products in their catalog and an English storefront can seamlessly integrate this cutting-edge functionality. As a seasoned agency deeply immersed in the Shopify Plus platform and constantly exploring new Shopify innovations, Oakreativ stands ready to guide you through the process. Reach out today to unlock the potential of Semantic Search and position your business at the forefront of this transformative technology.

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