Webflow Unveils Full Website Localization for Reaching a Global Audience

Reaching a global audience is no longer a luxury but a necessity for businesses of all sizes and with this in mind, Webflow, the platform that empowers individuals to create professional, code-free websites, has introduced a game-changing feature—Localization. This exciting product launch is designed to help businesses tailor your online presence for visitors worldwide.  Localization is now available for all Webflow customers and partners.

Unlocking the Power of Localization:

Webflow has always been centred around the idea of building websites without the complexities of coding. Localization allows them and their users (like us at Oakreativ) take a significant stride forward with full website localisation natively in Webflow. This means that our clients can seamlessly take their brands and businesses to new heights on a global scale.

Why Localization Matters:

The importance of localisation in the online sphere cannot be overstated. Research from industry experts indicates that 76 percent of consumers prefer making purchases in their native language, and content localized for specific regions receives 12 times the engagement compared to non-localized content. Despite this, many businesses face challenges with existing localization solutions, often relying heavily on developers or compromising on speed, visibility, and customization.

Webflow's Solution:

For Webflow customers, the landscape of website localisation changes significantly. From visual design and development to translation and SEO, the platform's new native solution covers the entire spectrum, making the process faster and more efficient than ever before.

Key Features of Webflow Localization:

Code-Free Customisation:
  - Customise your site design and content for specific locales without writing a single line of code.

Flexible Translation Options:
  - Choose your preferred translation method, whether it's leveraging machine-powered translation, using partner apps like Lokalise, or connecting with your preferred Translation Management System (TMS).

Optimized Global SEO:
  - Maximise global traffic with best-in-class localised SEO, including customisable subdirectories, metadata, and sitemaps.

How Localization Works on Webflow:

Understanding the mechanics of Webflow's Localization is crucial for users looking to expand their global reach. A 'locale' in Webflow refers to a language or language and region combination selected to meet the target customer/audience needs. The primary locale sets the default language for building, designing, and delivering the site. Users can add secondary locales to support additional languages and regions.

By default, secondary locales inherit content and presentation from the primary locale. Changes made in a secondary locale only affect that locale, and users can easily reset overrides to re-inherit data from the primary locale.

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With Webflow's native Localization feature, businesses can break language barriers and connect with audiences worldwide effortlessly. This powerful tool not only simplifies the process of creating localized sites but also ensures that businesses do not miss out on valuable revenue opportunities. In an era where a global online presence is a prerequisite for success, Webflow has once again proven its commitment to empowering individuals and businesses on their digital journey.

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